AB-Inbev acquires Northern Brewer?

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AB-Inbev acquires Northern Brewer?

Postby blksabbath » Wed Oct 19, 2016 3:50 pm

I'm guessing I'm not the only one who has heard about this:

http://www.homebrewtalk.com/anheuser-bu ... plies.html

Wow....I really miss the old AB that did basically just did its thing and wanted nothing to do with homebrewers and craft beer.
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Re: AB-Inbev acquires Northern Brewer?

Postby Sláinte » Thu Oct 20, 2016 7:00 pm

Maybe this means they're going to start letting homebrewers brew on their pilot system(s) more often... :P

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Re: AB-Inbev acquires Northern Brewer?

Postby StLBeer » Fri Oct 21, 2016 3:45 pm

Yes, very interesting, but homebrew stores are now a $1.2B dollar business.

Seems they are vertically consolidating the industry.

And saying "If you won't buy beer from us at least you'll have to buy your ingredients from us".

Patronize your local homebrew shops folks.
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Re: AB-Inbev acquires Northern Brewer?

Postby robininski » Sun Oct 23, 2016 1:17 pm

MO-MALT
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Re: AB-Inbev acquires Northern Brewer?

Postby jeffjm » Tue Oct 25, 2016 5:29 pm

The best explanation I heard for this is that ABI can now use NB/Midwest as a test bed. They could sell kits that are clones of their "crafty" beers with limited distribution. If the kits sell well, that's an indicator that the beer might be worth a larger distribution area. If that's what happens, then they are buying a lot of market research capability pretty cheap.

Otherwise, I don't see why this acquisition makes sense, especially in light of the ads denigrating "hobby" brewers.
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Re: AB-Inbev acquires Northern Brewer?

Postby StLBeer » Tue Oct 25, 2016 6:59 pm

Jeff, I think you hit the nail on the head. It only makes sense from the perspective that they get access to all of the data generated from the sales of these two largest home brew shops.

Otherwise why bother?
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